Hi, I’m Christopher. I run Add-More-Cabinets, a local cabinet business — so I know what it’s like to need a website that actually works for your business, not against it.
A few years ago I needed a new website for my cabinet shop. I’d been quoted “custom solutions” that ranged from $8,000 to $20,000, with monthly fees that didn’t quite explain what they covered. The agencies wanted long discovery phases. The freelancers disappeared mid-project. The cheap template-shops produced something that looked like everyone else’s site in town.
So I built one myself. And then I helped a friend build hers. And then another. After a few of these I noticed I was solving the same problems each time: a beautiful design that wouldn’t go stale, hosting that didn’t need babysitting, local SEO that actually worked, and a maintenance arrangement that didn’t feel like a hostage situation.
That’s Keystone. One person, one project at a time, doing this the way I always wished someone had done it for me.
Before we built websites for anyone else, we built one for our own cabinet shop. addmorecabinets.com uses the same build, the same Care plan, and the same local-SEO system every Keystone client gets. It’s the running example you can study before you commit.
Most web agencies don’t run a local business themselves. They’ve never sat on the other side — waiting on a Google Business Profile fix while a competitor outranks them, or feeling the pinch of a slow month. We have. The Keystone process is the one we wish someone had given us years ago.
A live, working example. Click around the cabinet site, read how the service pages are written, notice how the local-search scaffolding is wired together. That’s the work you’re hiring us to do for you — with the same hands on it.
I take on a limited number of new sites each month so every one gets real attention. You’ll always be working with the person actually building your site.
I’ve hired agencies, been quoted “custom solutions,” and watched my own websites go stale. That’s why Keystone exists — to do this differently.
No jargon, no surprise charges, no upsell calls. If something needs explaining, I’ll explain it. If something’s a bad idea, I’ll say so.
These are the things we won’t budge on, because they’re what makes the rest of it work.
A pretty site that doesn’t show up on Google is a billboard in the woods. We treat local SEO as part of the build, not an upsell.
Launch day is the easy part. Keeping a site current, fast, and ranking over the next five years is the actual work. That’s why the monthly fee covers everything — not just hosting.
Your domain, your photography, your copy — yours. If you ever want to leave, you take everything with you. No holds, no hostages.
The web-services industry has spent twenty years telling small businesses that they don’t need to understand what they’re paying for. That’s how the industry got its bad reputation. We’d rather be the alternative.
Drop a note. We’ll reply within one business day — no sales pitch, no commitment.